First Bank of Nigeria Ltd. has declared that its subsidiaries in the United Kingdom and Sub-Saharan Africa will alter their names gradually.
Mrs Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications at FirstBank, made the announcement in a statement issued in Lagos.
According to the statement, the name change was done to align the subsidiaries with the parent brand and to benefit from FirstBank Nigeria’s rich heritage and brand equity created through its 129 years of banking leadership.
FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC were the first subsidiaries to benefit from the name alignment.
The subsidiaries are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC, according to the announcement.
It stated that the Ghana, Senegal, and Guinea subsidiaries would be the next to undergo the gradual name change.
According to the announcement, the name change will improve service quality by improving brand clarity, uniformity, and consistency across all territories where the bank operated.
The statement also quoted Dr Adesola Adeduntan, Chief Executive Officer of FirstBank Group, as saying, “the name change coincided with the bank’s 129th founding anniversary (March 31, 2023)”.
“It is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers First.
“The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses which involve trade and investment opportunities essential, to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” he said. (NAN)
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